Powered by AI, the XEM engine puts internal and external data to work to discover new growth opportunities, driving automated actions through your existing systems. See how it works. WATCH
The Future is Better
Yes, really. Because a new kind of AI engine can continuously adapt to changing markets and align functions across your business, for better decisions and faster actions. WATCH
The Business of Better
“Better” means continuous breakthroughs based on everyday improvements. Better ways to see, understand, and lead. At r4, better is our business. WATCH
USSA Testimonial
CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. WATCH
Case Studies
USSA Secures Growth with r4 AI Model
CEO Richard Wyckoff explains how US Security Associates used r4 technology to create a win-win-win for the company, its clients and its employees at 7,000 locations worldwide. WATCH
Constructing a New Path
A major rental company used r4’s XEM engine to create an AI model of customer data, pricing benchmarks, and demand forecasts by location – driving 133% more revenue in just six months.READ
Thirsting for New Growth
With r4’s XEM Engine plus a smart network of connected equipment, a major consumer beverage provider drove new growth and lower operating costs within a year READ
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White Papers
AI Adoption Strategies
This paper, by Oxford’s Abhishek Dasgupta and Steven Wendler of r4, examines the key considerations in adoption of AI, with examples and recommendations. READ
Revolutionizing Category Management by Embracing AI
Industry pioneer Gordon Wade explains how emerging cross-enterprise AI capabilities can enhance the output of all functions within a CPG managerial ecosystem. READ
What We’re Reading
When Data Creates
Competitive Advantage
Answer these seven questions to determine whether your company’s competitive advantage from data-enabled learning is sustainable… READ
Competing in the Age of AI
Silos prevent AI-powered growth. Companies should connect silos and businesses, aggregate data flowing among them, and extract value through analytics and AI… READ
The Fourth Industrial Revolution
Most CXOs would rather spend on tech that increases revenue, reduces costs, and protects a business, rather than buy tech to disrupt… READ
How Digital Twins Are
Reinventing Innovation
Digital twins can enable companies to improve operations, develop better strategies, find new opportunities, and eradicate silos… READ
